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Home Page > Internet > SEO > The 3 Biggest Seo Lies – Fake Ideas That Many Believe
The 3 Biggest Seo Lies – Fake Ideas That Many Believe
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Posted: Feb 21, 2010 |Comments: 0
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The net is an infinite source of information with billions of pages indexed by the search engines. Also, it is a place where anyone can write articles, web pages etc. . . and have them seen by thousands of people.
A very popular subject today is SEO : it is discussed everywhere and you can find an incredible number of articles, ebooks, web sites giving SEO tips, recommendations that will help you understand search engines and how their algorithm work. But unfortunately the net is also full of wrong information, written by newbies that do not have any SEO skills. It is important to don’t believe everything you read online and remember that people writing articles are common people like you and me and also that most of the times, the accuracy of the information contained in an article is not verified by the publisher. The result of all this is wrong information and theories can be believed and distributed, and SEO is an excellent example, with so many wrong “tips” that are totally absurd at the eyes of the real professional, but will often will be believed and applied by the web site owner with little SEO skills but willing to learn how to rank high.
Here are the 3 biggest wrong ideas I saw so many times online :
1 – Duplicate content will harm a site’s rankings
How many times did you read that duplicate content will harm your rankings ? A lot !
Duplicate content is when you use a page or a paragraph taken from an existing web page listed in the search engines, that will have for effect that
this content is not “unique” anymore. It is not true that duplicate content will cause a drop in a site rankings and, most of the times, if the author
did not try to fool search engines with “black hat SEO techniques” using the same content over and over, it won’t have any effect at all on the
site’s S. E. R. P (Search Engines Result Pages).
This is what Google itself says in the Google’s Webmasters Guidelines : “Duplicate content on a site is not grounds for action on that site unless it
appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate
content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results. “
. . . so as you see, nothing to worry about if your intentions are legitimate.
2 – The more back links you have, the higher your site will rank
It was a few years ago true, at the moment where search engines started adding Link Popularity in their search algorithm (mathematical equations that determine
a site’s rankings).
At the day of today where search engines are so sophisticated that their behavior is getting really close to human’s behavior this is a completely
wrong and outdated idea.
Today, the quality is much more important that the quantity and a few back links from authority relevant sites (20 is enough!) will boost a site
up to the first page, in front of sites that count a few thousands of those back links.
I own a site that has exactly 112 back links and it is still ranking in 3rd to 5th position on Google’s first page in front of sites with literally
tens of thousands of back links (right after me the next site has over 20 000 of them) in a very competitive niche.
3 – SEO is long and hard.
Thanks to over 10 years of experience in SEO, i can today affirm that SEO is not hard at all if you know what you are doing.
With the knowledge I gained over the years, I often manage to obtain first page ranking for a site after not more that 10 hours of strategic work !
Here are a few of the “Musts” you should always keep in mind when optimizing a site :
- Build a site following Google’s Guidelines with all pages reachable one from another and include a HTML sitemap.
- Check for broken links and misspelled words (very important! A page with misspelled words won’t rank high!)
- Do not use “black hat” techniques or underestimate search engines intelligence by trying to fool them : you will ALWAYS lose on the long term.
- Obtain not over 10 links a day from relevant high PR web sites.
If you follow those simple recommendations, you will definitely see your site rank a lot higher, and sometimes way higher than you thought. Nothing hard right ?
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About the Author:
Bangkok, Thailand. SEO expert working as a consultant in Asia. Check out the Link Directory Submitter that I really consider as a “must-have” SEO tool. It helps submitting a site to over 2700 quality directories by filling-in automatically all the boxes of the submission forms ! Software to automatically grab your visitor’s email addresses !
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Swadesh Rohillal
Internet>
SEOl
Jan 21, 2011
The 3 Biggest Seo Lies – Fake Ideas That Many Believe
With so many articles written on SEO and “how to get better rankings in search engines”, it is today easy to get rapidly lost as you could read something on a site and the opposite five minutes after on another. Here are the three things I keep on reading about SEO everywhere that are completely wrong and a few (reliable) tips to help you rank higher.
By:
Alexl
Internet>
SEOl
Feb 21, 2010
HGH : Slowly Remplacing Anabolic Steroids. Why ? What Is HGH ?
A very important number of long-time steroids users are giving up their “gear” and have replaced it with Human Growth Hormone (HGH). We tried to understand what is it that makes this very expensive product so demanded.
By:
Alexl
Health>
Supplements & Vitaminsl
Dec 09, 2009
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